https://www.theonion.com/taylor-swift-grateful-kanye-west-controversy-taking-hea-1825548458

This image uses clickbait to trick viewers into believing that Taylor Swift had a new swastika tattoo on her face. This ties in the concept of emotion because Taylor is very well known and her fanbase and support from many people is incredibly large, so seeing something like this image can be emotional at a first glance because it could be easy to believe. Obviously, this image is photoshopped and the title is another factor that plays into the clickbait and controversy.